Hey, I’m Awa.

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I help brands build meaningful digital experiences that make online shopping seamless and engaging.

My Approach

Strategic & Collaborative

I believe the best digital experiences come from thoughtful collaboration. Acting as an extension of your team, I dive deep into your brand, goals, and customer journey. Together, we’ll craft meaningful online experiences that feel seamless, engaging, and uniquely you.

Creative & Iterative

My work blends creativity with data-driven strategy. Through an iterative process, we’ll refine every detail—merchandising, storytelling, UX—to build a digital presence that authentically reflects your brand and resonates deeply with your customers.

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    Website & Project Management

    Thoughtful planning, confident execution.

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    User Empathy

    Deep understanding, intuitive journeys.

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    Brand & Product Storytelling

    Authentic stories, meaningful connections.

What I do Best

Website Design & Optimization

Explore my work in website design, from before-and-after web redesigns to landing pages that drive results. Check out my Google UX projects, where I’ve applied my skills in user experience.

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Digital Marketing & Campaign Management

Discover a full sales campaign, including the brief, website and social assets, and email designs, demonstrating my ability to manage and execute successful, multi-channel digital marketing strategies.

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Creative Design & Content

View a selection of email designs that I’ve created to engage customers and build brand loyalty through visually compelling, well-crafted digital content.

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Rave Reviews

“I have worked with Awa over the past 7 years in many different capacities. She has provided various services for me and my company including but not limited to website design, digital marketing, administrative services, business strategizing, organization and much more. Not only is she a pleasure to work with but she is also diligent in her work, professional, very intelligent, patient and does an exceptional job at communicating with me to figure out my business goals and needs I didn’t even know I needed before sitting to discuss her services. I recommend her skills to any company that is contemplating working with her. I will definitely be using her again.”

Kiana Martin, Omni Event Management

“Awa is an excellent leader and manager who keeps her team motivated and aligned with company goals. At YM, she quickly built team morale and improved communication in a fully remote setting. She always made sure I felt like a valued team member. An absolute pleasure to work with!”

Christine DiBiasio, Former Communications Specialist at YM Inc

FAQ

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  • I focus on a user-first approach, identifying pain points and prioritizing design improvements that enhance the user experience and drive conversions.

  • I use Shopify for eCommerce management, Figma and Adobe Creative Suite for design, and Google Analytics, Triple Whale, Heatmap.com, and HotJar for tracking performance and optimizing user experience.

  • I stay current through online courses, industry blogs, webinars, and networking with peers to learn about new tools, strategies, and trends in eCommerce and digital marketing.