Portrait of a person with long black hair and a black blazer, smiling at the camera.

Awa Mbaye

E-commerce & Digital Marketing | UX-Driven Driven Strategist

I help brands grow online. With 5+ years of experience in e-commerce and digital marketing, I specialize in boosting sales, improving customer experiences, and making data-backed decisions. Whether it's optimizing Shopify stores, running high-impact campaigns, or refining UX, I love turning ideas into results. Let’s build something great together!

E-commerce Strategy | Digital Marketing | UX & CRO | SEO & SEM | Project Management

E-commerce Strategy | Digital Marketing | UX & CRO | SEO & SEM | Project Management

My Experience. My Impact.

  • Netflix logo in black and white with red color

    E-Commerce & Digital Marketing Manager

    📍 Driving Digital Growth & Engagement

    • Spearheaded a Shopify website rebuild, increasing sales by 35% and mobile conversions by 18%.

    • Optimized SEO and UX strategies, leading to higher engagement and organic traffic growth.

    • Created data-driven marketing campaigns, leveraging A/B testing, email automation, and analytics to refine performance.

    • Partnered with agencies & freelancers to maximize acquisition strategies and sales.

  • Urban Planet website homepage showcasing a sale banner with "Up to 50% off" and a group of diverse young people smiling and posing for a selfie beneath the text "Better Days Are Coming."

    E-Commerce Operations Manager

    📍 Scaling Multi-Brand E-Commerce Performance

    • Managed e-commerce operations for multiple brands, overseeing $3M+ in annual online sales.

    • Led a team of 10 professionals across merchandising, copywriting, and email marketing.

    • Drove UX enhancements, conversion rate optimization (CRO), and site improvements to increase revenue and retention.

    • Developed targeted email & digital marketing campaigns that aligned with performance KPIs.

  • Urban Planet logo in a black circle on a white background.

    E-Commerce & Social Media Coordinator

    📍 Enhancing Online Visibility & Product Launches

    • Launched 300+ products monthly, ensuring seamless execution and brand consistency.

    • Conducted UX audits and site optimizations, improving conversions and engagement.

    • Managed social media campaigns & influencer collaborations to expand brand reach.

Kiana Martin, Event Planner & Business Owner

“Awa is a strategic powerhouse! Over the past 7 years, she has supported my business with website design, digital marketing, business strategy, and much more. Her diligence, professionalism, and ability to uncover needs I hadn’t even considered make her an invaluable asset. Any company would be lucky to have her!”

Jordan Fisher, Channel Marketing & Revenue Growth Expert

“Awa is a smart, diligent, and results-driven eCommerce professional. Her ability to grow within her role while also leading and managing others makes her an invaluable team player. I highly recommend her!”

"If your customers love your brand, they will market it for you."

— Bozoma Saint John, Former CMO at Netflix & Uber